Six Sigma to Human
Sigma
Six
Sigma the most frequently used business management strategy practiced by most
of the leading manufacturing companies which has transformed their operations
and strives for near perfection. The
importance of Six Sigma is crucial for manufacturing sector so is the Human
Sigma for the service economy.
In
the service sector the greatest challenge every company face is managing
people. Managing people not only mean managing employees, it deals with
managing customers, vendors, investors, stockholders and so on. Human Sigma mainly deals with the relationship
between employees and customers. According to Gallup organization, Human Sigma
is a holistic approach to measure and manage the quality of relationship
between the employee and customer.
Six
Sigma was developed in a manufacturing context where the role of the people is relatively
small but Human Sigma is developed where the role of people is large. It aims to increase the productivity through
people and reduce the lack of effectiveness. Six Sigma is mostly data driven,
rational and analytical process but Human Sigma is based on neuroscience and behavioral
economics.
Why
companies need Human Sigma?
Companies
that follow the principle of Human Sigma has surpassed the competitors by 26 %
in gross margin and experienced a substantial growth of 85 % in sales. Measuring or dealing with people is a
difficult task because when you buy a machine you roughly know the price of the
machine, how much it produces, required maintenance cost, cost of depreciation
per year and the output produced today would be same as the output produced
next day. But this is not the same with people. People are unpredictable, you do
not know their value would appreciate or depreciate after each year; their
output level can fluctuate each day depending upon various reasons that are
beyond our control. Human Sigma has become a proven method for evaluating the
health of the employee customer encounter with a disciplined process to improve
it.
Human
Sigma applies even to employees who do not face customer directly. In sales and
service organization where employee-customer is more, it should be managed with
great care because it is the best opportunity for financial improvement. Every
interaction between the employee and customer either increases or decreases the
emotional connection. Emotional satisfaction
of the employee and customer matters the most and they are directly linked to
the bottom line. So, companies should use the right metrics to build an
emotional bonding with employees, who will wish to build a good relationship
with customers with leads to higher revenues.
Author : Subburam N.N
College : Amrita School of Business, Bangalore
Email id : subburamnn@gmail.com
Email id : subburamnn@gmail.com
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